Rugs With Names and Logos: Personal and Corporate Design Options

Of all custom work, names and logos are the easiest to get right. The reason is simple: a logo is already made of simplified forms, so it has done what tufting needs before it arrives. What we have to interpret in a portrait comes ready-made here.

This article covers both the personal side (children's rooms, homes, gifts) and the corporate one (offices, shops, brands).

Why text and logos suit tufting#

Three reasons.

The forms are already clean. A letter or a logo is a flat form with sharp boundaries. Creating a colour boundary on a tufted surface is far easier than creating a graded transition, and the result is much cleaner.

There are few colours. Most logos use two or three. That shortens production time and lowers the detail tier — which helps the price too.

The reference file is ready. A vector logo is a far more exact starting point than interpreting a photograph. The design stage involves almost no guesswork.

The technical limit: how thin can a letter be#

This is the most important thing to know. In tufting the smallest unit is the thickness of the yarn, so letters have a minimum weight.

Practical thresholds:

• One word sits comfortably on a one-square-metre surface
• A short two-line phrase on the same surface is borderline
• A sentence does not work; the letters run into each other
• Thin and serif typefaces struggle; bold, geometric typefaces work far better
• Counters — the enclosed spaces in a, e and o — close up as the size drops

So the rule is: **the thinner and longer the text, the larger the piece must be.** If a thin typeface is essential, either the size grows or the typeface gets heavier — we have to choose one.

There is also a production detail: tufting is worked in mirror, so text is transferred to the cloth reversed. A mistake at that step is only discovered once the piece comes off the frame, which is why draft approval matters especially on lettered work.

Personal use: where it works#

Children's rooms are the most common. A floor rug or wall panel carrying a child's name is both decorative and personal. Recommendation: a bold, rounded typeface, two or three colours, around 80x120 cm.

Entrance halls come second: a doormat-scale rug with a surname or a short word. Here I recommend loop pile — an entrance is a busy area and a closed loop is more durable.

Gifts are the third: a date, a name, two initials combined. Much requested for anniversaries and weddings. We gathered the general rules of giving art as a gift separately.

Corporate use#

This area is barely covered in Turkey but the returns are high.

Office entrances and reception areas are the natural place. A logo rug or wall panel carries a corporate identity far more warmly than a printed sign. A textured surface also reduces echo in open-plan offices — the acoustic effect of textile on walls is real and measurable.

Shops and showrooms come second: a surface carrying the brand's colour behind a window display or outside a fitting room.

Corporate gifts are third. Unlike standard promotional items, a handmade and singular piece lands very differently with the recipient.

For corporate orders you will need:

• A vector file of the logo (SVG, AI or EPS). PNG works too but must be high resolution
• Brand colour codes if you have them (Pantone or RAL)
• The dimensions and a photograph of the area

How closely can brand colours be matched#

The honest answer: closely, but not exactly.

Yarn does not work in the colour space of a screen or a print. We choose the closest available from our yarn range. For most brand colours the result is indistinguishable by eye; for very specific, saturated tones there can be a small deviation.

If colour accuracy is critical, I send a photograph of the yarn sample before production begins. That step resolves any disappointment before it happens.

Size and price#

Because size determines legibility on lettered work, my recommendations here are firmer:

• One word, floor rug: 80x120 cm and above
• Logo, wall panel: 60x60 cm and above; 70x100 if the logo is horizontal
• Two lines of text: at least 100x150 cm
• Office entrance rug: 120x180 and above

Price comes from area, technique and detail density. Text and logo work generally falls into the "simple" or "moderate" tier — cheaper than portraits.

Concrete examples:

• 80x120 floor rug, a name, simple: roughly 9,500 - 11,600 TL
• 60x60 wall panel, logo, moderate detail: roughly 3,600 - 4,500 TL
• 70x100 wall panel, logo, moderate detail: roughly 7,100 - 8,700 TL
• 120x180 office entrance rug, logo, moderate detail: roughly 26,700 - 32,700 TL

We set out the full pricing separately.

The process#

For personal orders the flow is the same as any commission: choose size and technique on the custom order page and upload the file, I confirm the firm price and date, and we start with a 30 per cent deposit. About 21 days.

Corporate orders differ in a few ways: multiple units take longer (each is made by hand, not in a run), invoicing and payment need arranging in advance, and since draft approval usually passes through several people, it is worth allowing extra time at that stage.

I described the whole process and what can change at which stage separately.

Getting started#

If you have a logo file or a phrase in mind, send it. What I will tell you is this: will this form read at this size, and if not, does the size need to grow or the typeface to get heavier.

You can see how finished work looks in the gallery; we gathered the whole commission process in the complete guide.